Uncle Franky’s
THE DETAILS
Agency: Superhuman
My part: voice & tone, concepting, video scripts, ween-themed headlines, website copy, social copy, merch
🏆: Gold at AdFed’s The Show 2023
ABOUT
Uncle Franky’s is a legend in the Minneapolis hot dog scene, famous for serving the most authentic Chicago dog this far North of The Bean. I helped refresh their brand to amplify the charm they already had and spread the Franky story online.
We teased the new brand on social media before the website launched. Check out some of the pre- and post-launch posts! (Click to see captions)
Here’s a bite of the website. Check out the full thing here.
